Yes MAM started with a simple question: why can't a TikTok creator in Africa with 10,000 loyal followers turn that trust into income — without a bank account, a Shopify store, or a credit card?
Africa's TikTok creators have enormous influence — but zero infrastructure to monetize it. We fix that. Yes MAM gives creators a branded storefront, a product catalog curated from real local vendors, and commission on every order they drive.
For vendors: your products reach audiences you could never buy through ads. You pay nothing until a sale is delivered. That's the Yes MAM promise.
10K+
Pilot followers reached
18%
Creator commission
0
Upfront cost for vendors
24h
Time to live storefront
Africa First
We didn't build a Western platform and bolt Africa on. We built for African creators — MTN MoMo, WhatsApp orders, TikTok discovery, local vendors across the continent.
Creator Ownership
Creators keep 18% commission on every sale. Their audience, their income — we just provide the infrastructure.
Zero Risk for Vendors
Vendors only pay when an order is delivered. No ad spend, no upfront fees. You bring the product; creators bring the buyers.
Mobile Native
Everything — ordering, tracking, payouts — works on a basic Android. Africa's economy runs on mobile and so do we.
Full Transparency
Every click, view, and order is tracked. Creators see their earnings in real time. Vendors see exactly what sold and when.
Pilot Before Scale
We're proving the model in Accra first. When the Africa pilot succeeds, we take the playbook to Lagos, Nairobi, and beyond.
Louis Hook
Founder & Sponsor
Visionary behind Yes MAM and author of Black in the Saddle. Louis brings two decades of community-building experience and a deep belief in Africa's creator economy.
David Bezar
COO / CTO / PMO Director
David architects the platform and leads technical execution. He bridges product, engineering, and operations to make Yes MAM fast, reliable, and scalable.
Christiana Amankwaah
Africa Pilot Creator · @sweet200723
TikTok creator with 10K+ loyal followers across Africa. Christiana is the first Yes MAM creator — her store at sensedirector.com/sweet200723 is already live.
Miguel Flores Gayle
Compton Cowboys Content Manager
Miguel leads content strategy for the Compton Cowboys Africa partnership and the Black in the Saddle book campaign with Christiana.
Platform built and deployed on live infrastructure
Africa pilot live — Christiana's storefront active at /sweet200723
Compton Cowboys / Black in the Saddle Africa campaign
Paystack + MTN MoMo payment integration
10 African creators onboarded
Lagos expansion — Nigeria pilot
Whether you're a creator with an audience or a vendor with great products — there's a place for you on Yes MAM.